KAVUN, Olha; BELINSKYI, Maksym. MANAGING OMNICHANNEL CUSTOMER EXPERIENCE IN APPAREL RETAIL THROUGH CUSTOMER JOURNEY MAPPING. International Science Journal of Management, Economics & Finance, [S. l.], v. 5, n. 5, p. 41–50, 2026. DOI: 10.46299/j.isjmef.20260505.05. Disponível em: https://isg-journal.com/isjmef/article/view/1278. Acesso em: 2 oct. 2026.