The intellectual component in hybrid models of the innovation process: a conceptual analysis

Abstract

In the contemporary dynamic economic environment, where innovation is a key factor in competitiveness, understanding and optimizing innovation processes have become particularly important. This work is dedicated to an in-depth study of the current state and evolutionary trends in models for organizing innovation activities. We conducted a critical analysis of existing approaches, which allowed us to identify their conceptual and practical shortcomings, such as limitations in accounting for the specifics of intellectual assets and inflexibility to changing market conditions. Based on this comprehensive analysis, we developed a unique proprietary hybrid model of the innovation process that addresses the identified gaps. This model synthesizes the advantages of both open and closed innovation strategies, creating a synergistic effect. Its central feature is the integrated intellectual component, which underscores the critical role of intangible assets—such as patents, know-how, and copyrights—at all stages of the innovation cycle, from idea generation to commercialization. The proposed model not only considers the creation and protection of intellectual property but also provides for effective mechanisms for its management and monetization. To facilitate the practical implementation of this innovative model, we developed a detailed step-by-step algorithm for its use. This algorithm includes clear instructions and recommendations for adapting the model to the specific conditions of various organizations and industries. It serves as a valuable tool for managers and strategists seeking to enhance the efficiency of innovation processes, minimize risks, and maximize returns on investments in intellectual capital. Thus, this research offers not only a theoretical understanding but also a practically oriented solution to modern challenges in innovation management.