The role of partnerships and localization of production in strengthening the position of foreign companies in the Kazakhstan market
DOI:
https://doi.org/10.46299/j.isjmef.20250404.09Keywords:
localization; partnerships; foreign investment; Kazakhstan; international businessAbstract
The article presents the results of a study of the role of partnerships and localization of production in strengthening the market positions of foreign companies in the Kazakhstan market. The work is aimed at studying strategies for interaction with local organizations, adapting business processes to regional conditions and assessing the effectiveness of localization. The analysis examined specific cases of foreign companies implementing localization in various industries, including energy, pharmaceuticals, industrial automation, and defense, and identified the main advantages and challenges they face. The study adopts a multi-dimensional analytical framework, combining quantitative data from 12 representative multinational enterprises with qualitative insights from in-depth interviews with local partners and government officials. It reveals that the degree of localization is positively correlated with market share growth, with a correlation coefficient of 0.73, highlighting the strategic significance of this approach. Key advantages identified include reduced logistics costs, improved market responsiveness, and enhanced brand reputation, while challenges span regulatory complexities, cultural adaptation barriers, and supply chain mismatches. Furthermore, the research differentiates between strategies adopted by large multinational corporations and small-to-medium enterprises (SMEs), noting that large firms tend to pursue full industrial chain localization, while SMEs often opt for lightweight models focusing on key production links. The results obtained contribute to the development of applied aspects of international business, particularly in the context of emerging markets in Eurasia, and provide actionable recommendations for companies and government agencies in refining investment policies, strengthening industrial cooperation, and fostering a more conducive environment for sustainable foreign business operations.References
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