The impact of digital transformation on the banking sector of Ukraine

Abstract

The article examines current trends in the global banking sector caused by digital transformation and other influential factors. She highlights that digital transformation is not only changing the way customers use banking services, but is also driving the creation of new products and partnerships with fintech companies to develop innovative business models. In particular, it is noted that this process transforms the employment system in banking institutions, emphasizing the importance of non-standard and innovative forms of employment. The article also focuses on how digital transformation transforms traditional business models of banks, emphasizing the need to adapt to new realities. In particular, she notes the role of fintech companies in cooperation with banks to implement innovative solutions and services. In addition, the article emphasizes that this transformation also creates new opportunities for the development of the banking sector, increasing competitiveness and improving the customer experience. In the context of changes in employment in banking institutions, the article highlights the importance of adapting to the new demands and skills needed to succeed in the digital age. She points to the growing need for IT, data analytics and cybersecurity professionals who play a key role in implementing digital initiatives in the banking sector. Overall, the article offers an in-depth analysis of current trends in the banking industry and their impact on business models, employment and innovation. It emphasizes the need to constantly adapt to changes and use digital opportunities to ensure the successful development of banking institutions.