Principles of management of sustainable development of an enterprise as a strategic guideline for increasing its competitiveness

Abstract

This article explores modern approaches to enterprise development management in the context of transitioning to the principles of sustainable development. Under current global challenges, economic instability, and increasing environmental pressures, sustainability is becoming a key factor in shaping a resilient and adaptive business model. Special attention is given to the integration of economic efficiency, environmental safety, and social responsibility into a unified management system. The study outlines the main barriers hindering the implementation of sustainability principles, including low levels of digitalization, insufficient adaptation of sustainable development mechanisms to industry-specific conditions, and weak institutional support. It is established that the absence of a systemic approach to implementing sustainable development strategies limits the innovation potential of enterprises and reduces their competitiveness. The paper reveals the essence of the concept of "enterprise sustainable development" as a strategic framework aimed at ensuring long-term stability through the balanced achievement of economic, environmental, and social goals. The main components of the sustainable development mechanism are identified, along with a set of actions, methods, and principles for monitoring and evaluating enterprise sustainability. Existing methodological approaches and managerial tools for implementing sustainability principles are analyzed, and the key elements of an effective management mechanism are determined. A conceptual model of an integrated strategy for sustainable development is proposed, which provides for the gradual implementation of sustainability principles at all levels of an enterprise’s operational activity. This model aims to harmonize business processes with environmental and social priorities while enhancing economic performance. The findings of this study can be used to develop practical solutions for embedding sustainability into enterprises across various industries, as well as to improve strategic management systems under conditions of uncertainty and external volatility.