Strategic imperatives of managing the development of tourism and hotel business in territorial communities of the southern region of Ukraine

Abstract

In the context of decentralization, characterized by significant socio-economic transformations and the strengthening of institutional capacity within local self-government bodies, this article undertakes a comprehensive scientific study of strategic management for the development of the tourism and hotel sector. The author substantiates the pivotal role of tourism and hotel entrepreneurship within territorial communities as a powerful catalyst for sustainable economic development. This role is demonstrated through its capacity to diversify the local economy, stimulate entrepreneurial initiative, create new employment opportunities, attract investments, and enhance the overall welfare of the population in territorial communities. The primary objective of this research is to identify and scientifically substantiate the strategic imperatives guiding the development of tourism and hotel business in the territorial communities of Ukraine's Southern region. Furthermore, it aims to analyze their impact on the formation of an effective industry management system, meticulously considering local resource potential, the institutional environment, and opportunities for integration into regional, national, and international tourism spaces. The methodological framework of the study is built upon contemporary economic theory and strategic management concepts, drawing from the scientific works of leading domestic and international experts. Systemic, monographic, comparative, and abstract-logical methods were rigorously applied, ensuring a comprehensive analysis of management practice transformations within the tourism and hospitality sector at the municipal level. The study identifies seven key strategic imperatives that underpin the modern model of managing tourism and hotel business development. These include: institutional support (encompassing legal framework refinement and management structure reform); innovation (implemented through the integration of digital technologies and smart solutions); infrastructure development (focused on modernizing tourism, transport, and service infrastructure); environmental orientation (adhering to sustainable tourism and environmental management principles); economic efficiency (achieved by attracting investment and fostering financial stability); marketing and branding of territories (aimed at cultivating a competitive tourism image and enhancing regional destination recognition); and social responsibility (involving job creation, human capital development, and active community engagement in tourism management). It is demonstrably proven that the implementation of these strategic imperatives, particularly amidst globalization challenges, represents a pivotal factor in shaping an adaptive and effective system for managing the development of the tourism and hotel business within territorial communities under decentralized governance. This strategic approach significantly contributes to augmenting the tourist appeal of regions, bolstering their economic potential, fostering social capital development, and intensifying integration processes in line with Ukraine's European integration trajectory. The practical significance of the findings lies in their applicability by local government bodies for the formulation and execution of strategic development plans, as well as by scholars engaged in researching regional development and the tourism and hotel industry.