The role of event tourism in the regional development of the country

Abstract

The article examines the role of event tourism in regional development, focusing on its multidimensional impact on the economy and the social sphere. Event tourism, as a specific segment of the tourism industry, plays an important role in stimulating economic growth, attracting investments, developing small and medium-sized businesses, and creating new jobs. The authors analyze in detail the economic effects of various types of tourist events and their impact on the local economy, infrastructure and entrepreneurial activity. Particular attention is paid to social and cultural aspects, in particular strengthening local identity, increasing cultural awareness and social cohesion through participation in tourism events. Environmental challenges associated with holding events and the development of sustainable development strategies aimed at reducing negative environmental consequences and supporting environmentally responsible tourism are also being studied. The article discusses effective marketing strategies and management approaches that contribute to successful events and attracting tourists, including the use of innovative technologies. The need for a comprehensive approach to the development of event tourism, which includes effective management, marketing, as well as active involvement of local communities in the planning and holding of events, is substantiated. This will contribute to sustainable regional development, increase the quality of life of the local population, strengthen the tourist attractiveness of the regions, ensure a long-term positive impact on the economy, as well as increase the environmental awareness of tourists. The strategic priorities for the development of event tourism include the formation of long-term plans, the attraction of investments and innovations, as well as the development of effective cooperation between the private, state and public sectors in this area.