THE ORGANIZATION OF ADVERTISING AND PR ACTIVITIES IN THE MODERN MEDIA ENVIRONMENT AND THE PROFESSIONAL COMPETENCIES OF JOURNALISTS
DOI:
https://doi.org/10.46299/j.isjmef.20260505.03Keywords:
advertising, public relations, journalism, media organization, professional competencies, digital literacy, newsroom convergenceAbstract
This article analyzes PR and advertising organization in media, and the competencies journalism now requires.References
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Copyright (c) 2026 Inna Mykolayivna Herashchenko
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