Advertising activities of the hotel and restaurant business under the conditions of the marital state

Abstract

The article examines the specifics of the advertising activity of the hotel and restaurant business under martial law. In the crisis situation caused by the war, hotels and restaurants face new challenges that require adaptation of advertising strategies to retain customers and sustain business. The main focus is on the analysis of changes in consumer behavior caused by martial law and ways of adapting advertising campaigns to new realities. Methods of using digital platforms and social media for effective communication with customers are considered, as well as examples of creative advertising solutions that help attract the attention of the audience. The role of business social responsibility in building customer loyalty and supporting local communities in crisis is analyzed separately. The article also emphasizes the importance of partnership and cooperation with other enterprises and organizations to ensure sustainability and efficient functioning of business. The conclusions and recommendations presented in the article are aimed at helping managers of the hotel and restaurant business in the development and implementation of successful advertising strategies in conditions of instability.