Eidetic at the service of the hotel and restaurant business: taste, design and the ethic of application

Abstract

The hotel and restaurant business in Ukraine has been changed significantly in recent years. At first it was negatively impacted by the Covid-19 pandemic. Nowadays it’s experiencing the consequences of a full-scale military invasion of Russia in Ukraine. Companies operating in the field of hotel and restaurant business are looking for a way to solve existing problems and for opportunity to grow to preserve and strengthen their positions. The article analyzes research on the concepts of eidetics and eidetism, reveals its essence and the most common areas of manifestation and application. It was found that eidetism is most often applied by such sciences as philosophy, psychology, and pedagogy. The main forms of image memory were described, in particular, sequential images and imaginary images. The work and main achievements of the school of eidetism were analyzed. The general features of the development of the hotel and restaurant business in Ukraine, as well as the activities of restaurants with Ukrainian cuisine in other countries of the world, were studied. The article substantiates the expediency of using eidetic techniques in the development of the hotel and restaurant business, since eidetics is not only the ability of our brain to reproduce in memory material images that we have seen before. Our brain can also reproduce intangible images in memory - a certain atmosphere, feeling, state of mind, thanks to our senses like taste, smell, and sound. Hotels and restaurants, with the help of appropriate dishes, their aromas and tastes, as well as with the help of designer interiors reproducing the relevant culture, with the help of authentic spatial and object design, can reproduce the appropriate atmosphere and immerse the visitor in the relevant culture or era.