Assessment of the multiplicative effect of implementing artificial intelligence tools in business process management for their optimization in the context of the development of the digital economy

Abstract

In today's dynamic development environment, business is constantly faced with challenges related to the need to adapt and use new modern digital tools. Rapid technological progress, changing consumer preferences and unpredictable economic conditions require a change in approaches to business process management, which allows management to quickly and effectively adapt and implement them, in particular artificial intelligence tools. The relevance of the study is due to the need to improve business process management through the implementation of AI tools and the assessment of the multiplier effect on efficiency, which helps to remain competitive in the face of dynamic market changes. In the modern business environment, strategic flexibility and speed of decision-making are a necessary condition for the survival and growth of a business. Achieving a multiplier effect from the implementation of AI tools requires an understanding of the need to use a comprehensive approach using quantitative and qualitative methods of assessing business results. The purpose of the work is to study the multiplier effect of the introduction of AI tools in business process management in terms of their optimization, which allow business units to function effectively in modern conditions, increasing the level of competitive advantages and ensuring the development of the digital economy. The object of the study is business management processes that are influenced by artificial intelligence tools. The subject of the study is the multiplier effect that arises as a result of the introduction of AI tools in business process management. Results. Based on a thorough analysis of scientific research, the article draws several conclusions. First, the importance of strategic flexibility and business agility is emphasized in order to use new opportunities and reduce risks by introducing artificial intelligence tools into the management process. Second, the importance of information in the conditions of the formation of a digital economy, which becomes a digital asset and is used for decision-making. Third, the role of artificial intelligence tools is investigated by determining the multiplier effect of their introduction into management processes. AI business tools. The conclusions drawn from this study emphasize the importance of management adopting a dynamic approach to implementing AI tools in business process management. A model for assessing the multiplicative effect of implementing AI tools in business process management through the definition of performance indicators is proposed. Future research will include the development of practical recommendations for the effective use of AI tools to optimize business process management through the analysis of economic effects arising from the implementation of artificial intelligence in management in terms of identifying potential challenges and risks. Further research should be aimed at studying how the integrated application of AI tools can lead to significant improvements in the efficiency of business process management, as well as identifying and minimizing potential negative consequences.