Business activities in wartime: an adaptive financial model

Abstract

This article reveals the peculiarities of national business activities in wartime conditions. It has been found that the existence of significant risks for business activities requires new approaches. One of the important strategic measures to support national business is an adaptive financial model. It has been determined that an adaptive financial business model: is formed taking into account the phenomenon of dynamism (crisis business conditions require constant changes based on movement); combines the adoption and implementation of alternative actions as opportunities to adapt to a rapidly changing business environment; includes a comprehensive and flexible financial and economic system. It has been found that the main features of an adaptive financial model of an enterprise are: dynamism, flexibility, integration of information and data, comprehensiveness, risk management, focus on the future. The main principles for the formation and implementation of an adaptive financial model of an enterprise have been identified: a systematic approach, constant iteration, dynamic structure, compatibility, a rethought approach to customer focus, strategic thinking, alternatives, rapid financial changes. It is noted that the most important tasks solved by the adaptive financial model of an enterprise are: the application of strategic planning, the management and coordination of risks and challenges, the implementation of business scaling, and the attraction of financial and investment resources. The proposed adaptive financial model is comprehensive in nature and includes three basic interrelated stages. The first stage includes: research and analysis of changes occurring in the business environment at hierarchical levels; research and assessment of changes occurring in the business environment at national and international levels; modeling of probable outcomes regarding responses to existing and possible changes; development of a set of measures that will include answers to the question “how to act?” and will be reflected in the form of organizational, managerial, and other business decisions. The second stage involves the formation of an effective flexible financial and economic system: the “financial and economic planning” subsystem; the “financial and economic forecasting” subsystem; the “modeling of alternative financial and economic decisions” subsystem; the “management of the adoption and implementation of financial and economic decisions” subsystem. The third stage includes: updating business goals and justifying ways to achieve them; applying new business processes to activities; implementing an updated financial and economic policy. The implementation of an adaptive financial business strategy in the activities of an enterprise operating in wartime is a critically important requirement of strategic management.