Analysis of the efficiency of management of import activities of the enterprise

Abstract

Modern conditions of globalization and mutual integration of companies from different countries of the world stimulate entrepreneurs to expand their own activities in the national market at the expense of goods and products of foreign firms. New categories of goods, foreign production equipment, new technologies - all this appears due to imports, and effective management of import processes is gaining strategic importance for any company. It is the management of import operations, in the conditions of growing competition, instability of exchange rates and other economic challenges of today, that determines the level of competitiveness, economic stability and adaptability of the enterprise. Therefore, the issue of analyzing the effectiveness of management of import activities of the enterprise, under which it is possible to maximize efforts aimed at reducing costs, improving product quality and expanding the range, is extremely important in strategic development. Import activities management is an integral part of the general management of the enterprise, which includes organizational measures aimed at optimizing import processes and structure. Organizational measures for managing import activities ensure supply planning, diversification, the work of the logistics segment, the development of import strategies and their implementation, etc. In turn, assessment tools help determine the degree of achievement of the set goals, the efficiency of import processes and, thanks to indicators, identify weaknesses in them. The article analyzes the import activities of the enterprise using the example of LLC "Trading House Alcom", identifies the main prerequisites for managing the import activities of the enterprise; analyzes the dynamics of imports of goods for distribution by the company for the period 2009-2023; analyzes changes in the structure of main suppliers for the period 2009-2023; conducts a detailed analysis of methods for purchasing goods for distribution, in particular: consignment, purchases with long-term contracts; method of partnership agreements and direct factory purchases. The structure of the company's imports by product groups for the period 2009-2023 was analyzed, the strengths and weaknesses, as well as the opportunities and threats of the company's import activities were identified.