Transformation of approaches and tools for strategic research into conditions for sustainable economic development

Abstract

Sustainable economic development is a critical goal for modern society, which faces global challenges such as climate change, depletion of natural resources, social inequality, and technological advancements. These factors necessitate a reevaluation of traditional approaches to strategic analysis and the introduction of innovative tools that address the complexity and uncertainty of the modern world. This paper highlights the need to integrate innovative approaches with traditional methods to develop effective solutions for sustainable economic development. The author examines the evolution of strategic thinking, starting from classical tools such as SWOT analysis, PESTLE analysis, and the «Five Forces» model, to modern concepts such as the «Blue Ocean Strategy,» aimed at creating new markets and avoiding competition. Particular attention is given to analyzing the external environment through the concepts of the VUCA world (Volatility, Uncertainty, Complexity, Ambiguity) and the BANI world (Brittle, Anxious, Nonlinear, Incomprehensible). These concepts allow the assessment of the impact of instability, nonlinearity, and other contemporary factors on economic development. The purpose of the paper is to substantiate the necessity of transforming approaches and methods of strategic analysis to ensure the conditions for sustainable development, combining ecological sustainability, social equity, and economic efficiency. To achieve this goal, the author proposes the use of innovative tools such as antifragility, artificial intelligence, weak signal analysis, and design thinking. These tools empower businesses not only to adapt to changes but also to leverage them for growth. The study’s findings demonstrate that combining traditional and innovative approaches enables the creation of strategies that ensure long-term economic stability and competitiveness. The conclusions emphasize the importance of flexibility, adaptability, and innovation in strategic planning, which becomes a crucial factor in successfully responding to modern challenges. This paper will interest researchers, practitioners in strategic management, policymakers, and business leaders seeking new approaches to sustainable economic development. Integrating modern strategies allows for not only overcoming existing problems but also unlocking new opportunities to shape a balanced and prosperous future.